New MP4 Player Range Launched

Early 2008 it became apparent that the MP4 player market had become awash with cheap copy MP4 players. Many imported from China and all doing pretty much the same, few stood out from the crowd and offered a new direction, either in functionality, technology or design. The market has, and will be for some time (due to marketing budget) been led by Apple. Quality products, offering innovation but at a high cost. It was at this stage MCH Electronics made the decision to design and manufacture a product that offered an alternative to the norm.

At this stage I must point out that this move is not for the faint hearted. What started as a projected 3 month project stretched into 8 grueling months of late nights, 7 day weeks, design, redesign, budget then re-budget.

Our initial design concept was to produce a product that offered all of the good things that were then available in the MP4 player market and then sprinkle some magic dust onto this blue print to create a new breed of hardware. Our biggest obstacle was what was actually available, after much research we found that a large percentage of the MP4 players being imported were in fact the same board in a different case, yes some had SD card slots, some with FM radios, but on the whole same board with different bits added to fit the case. The software was the same, static icon based and hard to navigate. This left us feeling cold. As it was we managed to pick 2 or 3 good things that the mass-produced MP4 player market could offer, from there we were on on our own.

Over the coming weeks we will continue with this story up to the point of media box range launch, November 2008. After this we hope to keep you informed of both our developments and changes in the MP4 player market.